The Biggest Beauty Trends Of Millennials And Gen Z – Which Team Do You Pick? (3 of 3)

Millennials: Rainbow cow print nails

Cow Print Rainbow Nails, Hand, Azure, Human, Purple, Thumb, Nail, Finger

Millennials are quite specific with everything, and their search terms aren’t different. Pinterest data suggests that millennials looked up “rainbow cow print nails” over 11 times, while “bright summer acrylic nails” were searched 154 times!

 

 

Gen Z: Lavender nails

Pastel Nail Colors 2022, Skin, Nail polish, Nail, Thumb, Gesture

It seems Gen Z are giving up the “millennial pink” over lilac and lavender. Pinterest data suggests that instead of looking for something specific, Gen Z prefers something that is quiet and fast. This is precisely why design-wise chill and soft shades seem to be the winners. Search terms like “summer pastel nails” were looked up 60 times, while “lavender nails with design” saw its search volume go up by 17 times!