FANTA WAS DEVELOPED DURING NAZI GERMANY
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Coca-Cola was a huge rage during the Nazi era in Germany. So, when the Coca-Cola headquarters in the United States imposed a ban on Coca-Cola Germany (Coca-Cola GmbH) post the 1941 Pearl Harbor bombing, Germans were in a fix. In a dire need for a new beverage, Max Keith thought of developing a fizz-based beverage for the Germans. By 1943, Fanta became so popular in the German market that it had sold close to 3 million cases of their new product. The launch of Fanta saved the Coca-Cola GmbH from being scrapped during the war and hence ended up becoming a symbol of nationalism.
FANTA, AS WE KNOW IT TODAY WAS RE-LAUNCHED IN ITALY
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According to Atlas Obscura, the production of Fanta ended in 1945 by the time the Second World War ended. Post the success of Fanta and Coca-Cola Germany during the Second World War, Max Keith was made the Head of Coca-Cola’s operations in Europe. Since it was the introduction of Fanta that built Max Keith’s career, it was unsurprising that he reintroduced Fanta in the European market after giving it a makeover in the year 1955.
Fanta 2.0 was launched in Naples in Italy. Its first flavor was citrus-based orange and was entirely made from locally sourced ingredients. After its re-launch in Europe, it quickly became popular in South Africa and the United States and went on to be manufactured and sold in 190 other countries around the globe.
