7 Tactics Stores Use To Trick You Into Buying Things (And How You Can Avoid Them) (3 of 3)

Smooth & Calm Music

If you think the grocery store has good tastes in music think again. There’s a reason they’ve picked the music that you are listening to. The biggest is that the American Marketing Association discovered that playing slow music slows shoppers down. Furthermore the shopper is not even aware of the music at all. It’s in this calm state of mind where we really take our time to look at everything. We’re not focused on the things we need to be getting and rushing out. This can lead to us spending more time – and money – in the store.

If you think the grocery store has good tastes in music think again. There’s a reason they’ve picked the music that you are listening to. The biggest is that the American Marketing Association discovered that playing slow music slows shoppers down. Furthermore, the shopper is not even aware of the music at all.

It’s in this calm state of mind where we really take our time to look at everything. We’re not focused on the things we need to be getting and rushing out. This can lead to us spending more time – and money – in the store.

Solution: Bring Your Tunes

Next time you’re in a store, either pop in some earbuds and listen to your own music. Or if you forgot about them, spend some time to recognize the music. Once you recognize it, you’ll find that you’re not walking at the pace of the music’s beat. This same rule applies when you’re listening to your own music. You’ll begin to subconsciously move based on the beat of the music.

Coupons

From the coupon machines to massive boards holding hundreds of these them, coupons are another way to rope people in. In some cases coupons are used to encourage people to try out new items or to develop new spending habits. What better way to buy a new item than to save money on it right? But not all coupons are created equal. In fact, a study from New York University found that those using a one-time coupon will spend more money than those who find a cheaper alternative using no coupons at all.

Solution: Be Smart With Coupons

As a rule, never use coupons at random and only use them if you know you’ll be saving money. Before you go shopping, look at all the grocery store sales ads. Furthermore, consider downloading apps for grocery deals. There are several apps you can find that can send you notifications for when certain items go on sale.