Millennials: Brown lipstick
Millennials are looking up the ‘90s looks with terms like “brown lipstick shades” (which was looked up more than 9 times than any other similar term). Shockingly, they even looked up “glittery lips” over 13 times! Seriously?!
Gen Z: Pink gloss
Pinterest data suggests that Gen Z wants the pink gloss back. They like minimalist makeup, and that shows with low-key lip looks search terms like “pink gloss”, which was looked up over 7 times. Similarly, “brown glass” was searched more than 5 times.
