10 Celebrity Relationships That May Have Been Orchestrated for the Sake of Publicity

From time to time rumors come out that two celebrities who are tied to a recent project have—quite coincidentally—fallen in love! The expression for this cynical ploy to generate interest in an upcoming film is “showmance” or “PRomance.” Here are 10 instances where Hollywood actors and musicians might have become a couple as a way of marketing their projects. Legal disclaimer: this is just good old-fashion speculation, so please don’t sue us.

1. Pamela Anderson and Liam Neeson for The Naked Gun

In the summer of 2025, on the heels of the release of The Naked Gun reboot, word on the street was that Pamela Anderson and Liam Neeson were love birds. When asked about this, the couple confirmed that they were indeed in a relationship. And yet remarkably, once the press tour had come to an end, so too did the short-lived romantic experiment we’re dubbing “Liamela.” Just sayin’.