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These Kardashian Then-and-Now Photos Might Actually Shock You

Here’s a task for you. First, go dig up a photo of yourself from 2007. Next, take a deep breath. Finally, have a look at yourself. Shocking how you barely recognize the person in the photo, right? Now you know exactly how the Kardashian-Jenner clan feels! Thanks to a mix of good genes, cosmetic enhancements, and a healthy dose of filters, the world’s most famous reality TV family has undergone some downright jaw-dropping transformations since Keeping Up With the Kardashians launched in 2007. It’s pretty wild what a little Facetune, Photoshop, and a carefully curated Instagram grid can do, no?

Let’s take a look at how the family looked when the show first started versus how they appear today—and the beauty evolution (or revolution?) that took them there.

Kim Kardashian: Back in 2007

Remember once upon a time when Kim rocked those chunky side bangs? Her style was in a waaay different place when KUWTK first hit the airwaves. The most striking difference might actually be her makeup—or lack thereof! What? No iconic contouring? No expertly shaped brows? We’re definitely not seeing her signature nude lip either. Check out those bangs again. Honestly, they deserve a second mention. They were a whole look, and not one you’d ever catch her revisiting today.