20 Celebrities Who Have Taken a Break From Social Media (3 of 11)

4. Blake Lively

The effervescent actress known for films like The Shallows and her role as Serena van der Woodsen in Gossip Girl has always kept her social media presence playful and selective. But in 2018, when she abruptly deleted all of her Instagram posts and unfollowed everybody, including hubby Ryan Reynolds, it left a lot of fans wondering if she was okay healthwise. Turns out it was just her sneaky way of generating publicity for the upcoming movie A Simple Favor, in which her character, Emily, mysteriously disappears.

5. Travis Scott

Travis Scott, rapper and ex-partner of Kylie Jenner, has a complicated social media history. He deactivated his Instagram account in the days leading up to the 2020 US presidential election, only to return around a week later. Following the Astroworld Festival tragedy, he took another hiatus, likely to grapple with the event’s aftermath. Scott’s intermittent absences from social media highlight the challenges of navigating public scrutiny and personal grief under the relentless gaze of fame.